Freecharge stopped sending coupons after January 31, 2017

Till January 31, 2017, Freecharge was sending coupons regularly for recharging, offering upto Rs 50 for recharges of more than Rs 50. However the discount was not available for recharges or online payment of Airtel , allegedly because airtel also had its own online wallet for making payment. However after February 1, 2017, almost no coupons were offered for recharge.
It would be interesting to know the reason why they stopped sending coupons for recharge or postpaid connection. It appears that after February 1, 2017, there was a major change in the online marketing strategy of snapdeal, which owns Freecharge. Allegedly many vendors were complaining about non payment of the money due , and snapdeal allegedly may have been told to first settle the payment with the vendors and then offer promotions .